Obtaining and Keeping Customers Essay - 654 Words

In order for a company to succeed and gain profit in a business, they must obtain and keep customers. Without customers, a company is obviously unprofitable which results in being unsuccessful. The first step is to convert first time visitors into a returning customer. Secondly, a company has to find a way to maintain these customers as loyal customers. These steps are considered customer service. There are many new aspects of customer service now that so many businesses have gone to the internet. To convert first time visitors into returning customers is a very vital step to business. Visitors may return for a number of reasons but it is up effective marketing to improve these chances and turn them into customers and ultimately loyal†¦show more content†¦So to make visitors feel this type of service before they become a customer takes careful planning and approach. It is important to remember that the visitor is the main focus here. A company has to think as a potential customer would think and make information easy to understand and access. If a company is selling a product or service the first focus should be on that item. Often it is price or why that product is better. Save other information which a visitor is not interested for other pages. Figure out what most visitors are looking for and focus on that first. Then find ways to keep that visitor on the site as well as return to it as a loyal customer. (Gilis, 2009)Getting a visitor to register for something pert aining to the company is a good start to keep that company fresh in mind. Again, to keep customers and turn them to loyal customers, customer service is the key. There are several ways to keep in touch with your customers and keep them coming back for more. Keep in touch with customers via email, postal mail and even follow up with a phone call. 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